We have a plan and it is to do things according to how we think.
We have always thought that fashion production is unsustainable, aggressive, both with people and with the planet, and we have never felt comfortable being part of such a beautiful but complex industry.
Zero stock is our first open step, it is a commitment that we have made to ourselves to feel aligned with who we are and with the way we conceive design and fashion.
When you find the pre-order label in a design, it means that we produce according to your purchases. Trying to align your preferences with production and thus avoid excess stock with all that it entails in our industry.
Fashion is complex but it is a wonderful sector that makes us dream, imagine and enjoy, let's try to keep the best and reduce the impact of the worst.
Because doing it another way is possible.